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A full analysis of the development trend of my country's auto beauty industry in 2015

A full analysis of the development trend of my country's auto beauty industry in 2015

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  • Time of issue:2017-07-21
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(Summary description)With the increasing requirements of consumers, domestic auto beauty technology has entered a stage of continuous upgrading. For example, the content of coating includes glass fiber coating, silicon coating, electrophoresis coating, physical coating, etc. Due to the rich information sources of consumers, consumption is gradually rational and mature. At present, coating has become a topic of concern to the automotive beauty industry and consumers. . In addition, the huge market in the auto beauty industry has attracted a large number of businesses to invest and enter, which has also pushed the entire market forward. Car beauty projects gradually appear diversified and high-end trends.

A full analysis of the development trend of my country's auto beauty industry in 2015

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The rapid development of my country's auto beauty and the existing mature business models have gradually matured consumers' consumption concepts in the past two years. For example, coating has become the most concerned topic in the auto beauty industry, and its content includes silicone coating, glass Fiber coating, physical coating, electrophoretic coating. From simple car washing-car wax-sealing glaze-coating, the domestic auto beauty industry has entered a stage of continuous upgrading. The huge market of auto beauty and maintenance industry continues to attract merchants to enter, thereby promoting the advancement of the entire market. The domestic auto beauty industry has passed the initial stage, and there is a diversified and high-end trend in auto beauty projects. Therefore, some companies have launched the concept of "star beauty". The high-tech content of auto beauty makes the auto beauty industry develop more rapidly in the future. The renewal of beauty items and the continuous upgrading of beauty technology have become very important topics.

  

my country allows foreign capital to enter the field of domestic auto service trade, so foreign auto beauty service chain institutions have sprung up in China. Some foreign auto beauty companies have put their products on the Chinese market one after another, established chain stores nationwide, and created a The number of employees in the auto beauty industry is increasing year by year, and the auto beauty industry is showing a prosperous scene.

  

   According to Yubo Zhiye Market Research Center, although my country’s auto beauty market has a big cake, market competition is still fierce. It is understood that the status quo of the auto beauty and maintenance industry is that consumers are immature, business operations are not standardized, lack of professional talents, and the industry has no standards. Most street shops lack scientific management, technical support and formal purchase channels.

  

The rapid development of my country's auto beauty and the existing mature business models have gradually matured consumers' consumption concepts in the past two years. For example, coating has become the most concerned topic in the auto beauty industry, and its content includes silicone coating, glass Fiber coating, physical coating, electrophoretic coating. From simple car washing-car wax-sealing glaze-coating, the domestic auto beauty industry has entered a stage of continuous upgrading. The huge market of auto beauty and maintenance industry continues to attract merchants to enter, thereby promoting the advancement of the entire market. The domestic auto beauty industry has passed the initial stage, and auto beauty projects are currently showing a trend of diversification and high-end. Therefore, some companies have introduced the concept of “star beauty”. The high-tech content of car beauty makes the car beauty industry develop more rapidly in the future. The renewal of beauty projects and the continuous upgrading of beauty technology have become very important topics.

  

  Auto beauty is the product of rapid economic development, the gradual manifestation of automobile culture, and the continuous improvement of people's consumption concepts. In western developed countries, the auto beauty industry accounts for more than 85% of the auto warranty industry. At present, the number of private cars in my country has exceeded 40 million, and my country has become a major consumer of cars. The large-scale entry of automobiles into ordinary families has opened up a huge market for my country's automobile beauty and maintenance industry.

  

   Since the reform and opening up, my country's automobile industry has developed rapidly. With the improvement of people's living standards, cars have become a daily travel tool for many ordinary families. The rapid growth of the number of automobiles has provided a broad development space for my country's automobile beauty industry. Car beauty has gradually become a fashion, and the car beauty and maintenance industry is rising as a new industry. Compared with developed countries, my country's auto beauty market is not mature enough, lacking regular brands and perfect services, but as long as there is correct guidance, the development prospects of the auto beauty market are very broad.

  

   In recent years, my country’s economy has been booming. With the increase in residents’ income, many car owners, especially those born in the 1980s, pay more attention to the enjoyment of car culture. Some private car owners decorate their cars according to their personal preferences. In addition, many car owners also spend a lot of money on car maintenance. According to the survey, at present, about 60% of private high-end car owners in my country have the habit of regularly performing external beauty care for their cars. 30% of low-end car owners have also formed the concept of regular car beauty and maintenance. 30% of public high-end cars have regular external beauty care. Beauty and maintenance. More than 50% of private car owners are willing to use the products themselves to personally beautify and maintain their cars. This shows that the auto beauty industry has a huge market growth space in my country.

  

   The auto beauty industry has the characteristics of simple operation and flexible opening. In particular, this industry has huge profit margins and low risks, which has tempted many investors to step in. Many car wash shops, auto parts shops and individuals are rushing into the auto beauty industry. Such competition is destined to be a disorderly "fight". Some operators keep lowering prices in order to grab customers. Price wars have become the only means of competition among car care and beauty shops in certain areas, making the disorderly car beauty market more chaotic.

  

   With the increasing requirements of consumers, domestic auto beauty technology has entered a stage of continuous upgrading. For example, the content of coating includes glass fiber coating, silicon coating, electrophoresis coating, physical coating, etc. Due to the rich information sources of consumers, consumption is gradually rational and mature. At present, coating has become a topic of concern to the automotive beauty industry and consumers. . In addition, the huge market in the auto beauty industry has attracted a large number of businesses to invest and enter, which has also pushed the entire market forward. Car beauty projects gradually appear diversified and high-end trends.

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