In 2014, the domestic automobile market is facing an extremely complex market environment. The overall situation should be more optimistic, especially after the automobile market, which will see greater and faster development. Since the annual production and sales of automobiles is maintained at the level of 22 million vehicles, all aspects of the domestic automobile market Both are a major foundation, especially for the development of the automotive aftermarket. Various uncertain factors are having a significant impact on the domestic automobile market. The relevant policies and information currently issued will surely push the automotive aftermarket to the forefront. For the automotive sales market in 2014, the challenges outweigh the opportunities. The opportunities outweigh the challenges. The current changes and development of the domestic automobile market provide new opportunities for innovation and development for the automobile sales market and automobile consumer market, which are worthy of attention and research.