my country's e-commerce industry has experienced an era of rapid development in the past 10 years, from scratch to prosperity. A few days ago, the latest data released by the China Instrument and Meter Industry Association in 2011 showed that in 2010, the production and sales scale of my country's instrumentation industry exceeded 500 billion yuan for the first time, and there were 5521 enterprises above designated size in the industry. Under the weak global economic environment, my country's instrumentation industry The industry has opened up a new development path in the manufacturing industry by joining hands with e-commerce to open up the domestic market and has become a fast-growing industry.

　　E-commerce Nuggets in the Instrumentation Market

With the continuous expansion of market demand, the instrumentation industry, which is closely related to people’s lives, has also developed rapidly. However, due to technology and innovation, there is still a huge gap between the domestic instrumentation industry and foreign countries, and the key core technology is lacking. Low-level repetition, product stability and reliability cannot be fundamentally resolved, and high-end precision instruments are still heavily dependent on imports, and large amounts of imports have an adverse impact on industrial development.

　　 Internet e-commerce can help domestic instrument and meter companies to participate in domestic and foreign competition and have direct dialogue with the international market, which helps companies quickly break through technical bottlenecks and achieve technological innovation and upgrading. Use this emerging trading tool of e-commerce to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industrial chain, actively integrate into the transaction model of the Internet, use the Internet, and use e-commerce to expand the business .

At present, in the domestic e-commerce market, comprehensive business platforms represented by Alibaba played a pioneering role in the early days of the Internet. Their development marked the rise of China's e-commerce, and the popularity among netizens is also rising, and more and more Of enterprises have devoted themselves to it, allowing the instrumentation industry to taste the sweetness of e-commerce. In addition, many users use search engines such as Baidu, Google, and Sogou to optimize keywords, purchase bidding rankings, and continuously increase exposure and clicks in exchange for more order conversions. In the current Internet development, these two are still leading the way.

　　 Vertical industry portals are bound to rise

However, with the intensification of advertising competition and search engine ranking competition in the integrated platform, some companies are turning to more professional industry websites, such as My Steel Network, which specializes in the steel industry, and China National Chemical Industry, which covers chemical industry information and business services. After years of hard work and development, these websites have become more and more recognized and favored by industry vertical users, and the precise advertising value and lower costs have gradually become more popular. Merchant recognized.

In today’s information age, this is especially true for the highly specialized field of instrumentation. It integrates and develops all its own superior resources, and establishes a complete set of service systems and models that can issue and query information in a timely manner. , Data resources are complete and comprehensive, information and information professional authority, extensive network coverage and many other advantages. The emergence of personalized professional industry portals is undoubtedly a booster for China's instrumentation industry, which is in the stage of gradual development and growth. It will surely maintain the balance of the entire industry chain and establish more reasonable information exchange channels. Play an important role in promoting.

　　 In the next 5 years, the total output value of my country's instrumentation industry will reach or approach one trillion yuan, with an average annual growth rate of 15%. In the next 5 years, the application of e-commerce in my country's instrumentation industry to expand the market and actively expand network marketing will become the mainstream trend of the industry's sustainable development.