Analysis on the Development Trend of Automobile Post-market under the New Situation


Release time:

2017-07-21

The market environment faced by the domestic automobile market in 2014 is extremely complex, and the overall situation should be more optimistic, especially in the automobile aftermarket, which will see greater and faster development. As the annual production and sales of 22 million vehicles are maintained, it is a major foundation for all aspects of the domestic automobile market, especially for the development of the automobile aftermarket.

The market environment faced by the domestic automobile market in 2014 is extremely complex, and the overall situation should be more optimistic, especially in the automobile aftermarket, which will see greater and faster development. As the annual production and sales of 22 million vehicles are maintained, it is a major foundation for all aspects of the domestic automobile market, especially for the development of the automobile aftermarket. Various uncertain factors are having a significant impact on the domestic automobile market. The relevant policies and information currently issued will surely push the automobile aftermarket to the foreground. In 2014, the challenges outweigh the opportunities for the automobile sales market, and the opportunities outweigh the challenges for the automobile aftermarket. The current changes and development of the domestic automobile market provide new opportunities for innovation and development for the automobile sales market and automobile consumption market, which are worthy of attention and research.

  

1. Analysis of the Current Basic Situation of the Domestic Automobile Post-market

  

(I), the domestic auto market after the current basic situation.

  

1. The annual production and sales volume of domestic automobiles has reached 22 million, and the number of automobiles has reached 0.14 billion, of which nearly 0.1 billion are private automobiles. In 2013, the total scale of China's automobile aftermarket has reached 600 billion yuan, and the total sales scale of China's auto parts market has reached 1.68 trillion yuan, which can not be surpassed by other countries.

  

2. The domestic automobile market is going through three historical stages: the first stage, the era of automobile marketing, with car purchase as the main feature; the second stage, the era of automobile consumption, with car replacement and modification as the main features; the third stage, some big cities have not only entered the automobile society, but also entered the era of automobile life, which is characterized by the highly developed automobile aftermarket.

  

3. At present, the domestic automobile market is showing a new trend of development and change. First, the automobile sales market will be strong in every order and weak in every double (referring to single year and double year). Second, centralized trading is becoming the mainstream trend of changes in the auto parts market for auto sales. This is especially true of the changes in the automotive aftermarket. Third, the automotive aftermarket is historically moving from the background to the foreground, which will affect the major changes and development of the domestic auto market in the future. Fourth, famous brands, brand products and markets and their services will determine the future.

  

The contradiction between the (II) and domestic automobile aftermarket and the automobile sales market is more prominent:

  

(1) The national automobile aftermarket is still in the initial stage of development, and the market competition is too fierce, including all aspects, it can even be said that the competition is a bit cruel.

  

(2) The post-market characteristic market and the general market are seriously polarized. A number of super-large and distinctive modern post-markets have emerged in China, such as Moore International and Chengdu Jinhengde. At the same time, most of the markets are still in a large and small state.

  

(3) Under the general situation of centralized transactions in domestic automobile sales, second-hand cars, auto parts, and auto supplies, mutual integration and joint operations in the same field have become more and more important, and a trend of upgrading is forming.

  

(4) The formation of branding and brand-name sales companies in the automotive aftermarket will determine the level, scale, and efficiency of the development of the automotive aftermarket, as well as going abroad and developing domestic and foreign service trade. Therefore, the formation of two brands can create a batch of aftermarket Brand-name companies.

  

(5), the automotive aftermarket super-large or large group companies are too small, lack of competitiveness, but also shows that the automotive aftermarket is one of the important reasons for the slow development of innovative ideas to promote competition, promote mergers and acquisitions, as soon as possible to form a number of large group companies is a top priority.

  

(6) As the domestic automobile market is transforming from a resource-based market to a service-oriented market, a number of automobile commercial complexes or automobile city complexes have emerged in the automobile market, indicating that the automobile market is transiting from a specialized market to a socialized market. The auto parts and auto supplies market is crucial.

  

(7) Vigorously promoting e-commerce, popularizing the Internet, and widely promoting the application of the Internet in the automotive aftermarket is the only way for the automotive aftermarket to become bigger and stronger. In addition, there is no other way to become stronger and bigger. The automotive aftermarket industry must be highly valued.

  

(8) Relying on relevant government agencies, relying on industry organizations, trying to go out, identifying and making platforms, contacting channels, and cultivating talents are major issues in the automotive aftermarket and the only way to develop domestic and foreign service trade.

  

In short, the automobile aftermarket realizes the characteristic market, the differentiated operation, and the extensive application of e-commerce and the Internet are the keys to the automobile aftermarket becoming bigger and stronger.

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