Full Analysis of the Development Trend of China's Auto Beauty Industry in 2015


Release time:

2017-07-21

The rapid development of my country's automobile beauty and some of the already mature business models have gradually matured consumers' consumption concepts in the past two years. For example, coating has become the most concerned topic in the automobile beauty industry. Its content includes silicone coating, glass Fiber coating, physical coating, and electrophoretic coating.

The rapid development of my country's automobile beauty and some of the already mature business models have gradually matured consumers' consumption concepts in the past two years. For example, coating has become the most concerned topic in the automobile beauty industry. Its content includes silicone coating, glass Fiber coating, physical coating, and electrophoretic coating. From a simple car wash-car wax-glaze-coating, the domestic car beauty industry has entered a stage of continuous upgrading, due to the huge market of car beauty care industry continues to attract businesses to enter, thus promoting the progress of the entire market. The domestic automobile beauty industry has gone through the initial stage, and there is a trend of diversification and high-end before the automobile beauty project. Therefore, some enterprises have launched the concept of "star beauty. The high-tech content of automobile beauty makes the automobile beauty industry develop more rapidly in the future. The renewal of beauty projects and the continuous upgrading of beauty technology have become very important topics.

  

my country allows foreign investment to enter the domestic automobile service trade field, so foreign automobile beauty service chain agencies have sprung up in China. Some foreign automobile beauty companies have put their products on the Chinese market, set up chain stores across the country, and created A car beauty army, the number of employees has increased year by year, and the car beauty industry has shown a prosperous scene.

  

According to Yubo Zhiye Market Research Center, although the cake of China's automobile beauty market is big, the market competition is still very fierce. It is understood that the current situation of the automobile beauty and maintenance industry is that consumers are immature, business operations are not standardized, lack of professionals, and industry standards are not available. The vast majority of street shop congenital lack of scientific management, technical support and formal purchase channels.

  

The rapid development of my country's automobile beauty and some of the already mature business models have gradually matured consumers' consumption concepts in the past two years. For example, coating has become the most concerned topic in the automobile beauty industry. Its content includes silicone coating, glass Fiber coating, physical coating, and electrophoretic coating. From a simple car wash-car wax-glaze-coating, the domestic car beauty industry has entered a stage of continuous upgrading, due to the huge market of car beauty care industry continues to attract businesses to enter, thus promoting the progress of the entire market. The domestic automobile beauty industry has gone through the initial stage, and the automobile beauty project is currently diversified and high-end. Therefore, some enterprises have launched the concept of "star beauty. The high-tech content of automobile beauty makes the automobile beauty industry develop more rapidly in the future. The renewal of beauty projects and the continuous upgrading of beauty technology have become very important topics.

  

Car beauty is the product of the rapid economic development, the gradual manifestation of automobile culture and the continuous progress of people's consumption concept. In the western developed countries, the automotive beauty industry accounts for more than 85% of the automotive warranty industry. At present, the number of private cars in China has exceeded 40 million, and China has become a big consumer of cars. The large-scale entry of automobiles into ordinary families has opened up a huge market for China's automobile beauty and maintenance industry.

  

Since the reform and opening up, China's automobile industry has made great progress. With the improvement of people's living standards, cars have become a daily travel tool for many ordinary families. The rapid growth of the number of cars provides a broad space for the development of China's automotive beauty industry. Car beauty has gradually become a fashion, car beauty care industry as a new industry is rising. Compared with developed countries, China's car beauty market is not mature enough, lack of formal brand, perfect service, but as long as there is the right guidance, the development prospects of the car beauty market is very broad.

  

In recent years, my country's economy has developed vigorously. With the growth of residents' income, many car owners, especially the post-80s generation, pay more attention to the enjoyment of car culture. Some private car owners decorate their cars to their liking. In addition to the maintenance of the car, many owners are also at great expense. According to the survey, at present, about 60% of private high-grade car owners in our country have the habit of often doing external beauty maintenance for their cars, 30% of low-grade car owners have also formed the concept of regular beauty maintenance for their cars, 30% of public high-grade cars have regular external beauty maintenance, and more than 50% of private car owners are willing to use their own products to personally beautify and maintain their cars. Thus, the automotive beauty industry in China has a huge market growth space.

  

The automotive beauty industry has the characteristics of simple operation and flexible start-up. In particular, this industry has huge profit margins and low risks, which has tempted many investors to get involved. Many car washes, auto parts stores and individuals are rushing into the car beauty industry. Such competition is destined to be a disorderly "battle". In order to grab customers, some operators continue to lower prices. Price wars have become the only means of competition for car care and beauty shops in some areas, making the disorderly car beauty market more chaotic.

  

With the increasing demand of consumers, the domestic automobile beauty technology has entered a stage of continuous upgrading. For example, the coating content includes glass fiber coating, machine silicon coating, electrophoresis coating, physical coating, etc. Due to the rich information sources of consumers, consumption is gradually rational and mature. At present, coating has become a topic of concern to the automotive beauty industry and consumers. In addition, the huge market of automobile beauty industry has attracted a large number of businessmen to invest and enter, which has also promoted the progress of the whole market. Car beauty projects gradually appear diversified, high-end trend.

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